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• Abandoned Cart Email

  An abandoned cart email is an automated message sent to a shopper who added items to their cart but left without buying.

• Abandoned Wishlist Recovery

  Abandoned wishlist recovery is the practice of nudging shoppers back to a wishlisted product they haven't bought yet.

• Add-to-Cart Rate

  Add-to-Cart Rate is the share of visits where a shopper adds at least one item to their cart.

• Add-to-Wishlist Rate

  Add-to-wishlist rate is the share of store visitors who save at least one product to a wishlist.

• Agentic Commerce

  Agentic Commerce is online shopping where an AI agent acts for the shopper.

• AI Hallucination

  An AI hallucination happens when an AI tool states false or made-up information as if it were true.

• AI Overviews

  AI Overviews are Google's AI-generated answer summaries that appear at the top of many search results.

• Alt Text

  Alt text (short for alternative text) is a written description you add to an image so software and search engines can understand what the picture shows.

• Anchor Text

  Anchor text is the visible, clickable words in a hyperlink.

• Anchoring Effect

  The anchoring effect is a cognitive bias where the first number we see shapes the numbers we estimate after it.

• Anonymous Wishlist

  An Anonymous Wishlist lets a shopper save products without creating an account or sharing personal details.

• Answer Engine Optimization

  Answer Engine Optimization (AEO) is the practice of shaping your content to become the direct answer a shopper sees.

• Attribution Model

  An attribution model is the rule that decides which marketing touchpoints get credit for a sale.

• Auction Multi-Vendor Marketplace

  A select auction multi-vendor marketplace is a digital shopping mall where independent sellers list curated groups of products, and buyers compete to purchase them through live bidding.

• Authority Principle (Cialdini)

  The Authority Principle is one of Robert Cialdini's seven principles of persuasion.

• Auto-Apply Coupon

  An auto-apply coupon is a promotional discount that instantly lowers a customer's total at checkout without them having to type in a code.

• Availability Heuristic

  The availability heuristic is a mental shortcut.

• Average Order Value

  Average Order Value is one of the most important numbers you can track for your online store.

• Average Revenue Per User (ARPU)

  Average revenue per user (ARPU) stands for average revenue per user.