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• Call to Action (CTA)

  A call to action (CTA) is the prompt that tells a visitor exactly what to do next.

• Canonical Tag

  A canonical tag is a small piece of code that tells search engines which version of a page is the "main" one.

• Cart Abandonment

  Shopping cart abandonment, or simply cart abandonment, is when a shopper adds products to their online cart, then leaves without buying.

• Cart Abandonment Discount

  A cart abandonment discount is a special offer sent to shoppers who left items in their cart.

• Cart Condition

  A cart condition is a simple "if/then" rule applied to an online shopping cart that unlocks a reward only when specific requirements are met.

• Chargeback

  A chargeback is a forced reversal of a card payment, started by the buyer's bank rather than the store.

• Charm Pricing

  Charm pricing is the practice of ending a price with a 9, 99, or 95 instead of a round number.

• Chatbot

  A chatbot is software that holds a conversation with a shopper in plain language.

• ChatGPT Shopping

  ChatGPT shopping is product discovery that happens inside a conversation instead of a search results page.

• Churn Rate

  Churn Rate is the percentage of customers who stop buying from you over a set period.

• Click-Through Rate (CTR)

  Click-through rate (CTR) measures how often people click a link after they see it.

• Click-to-Open Rate (CTOR)

  Click-to-open rate, usually shortened to CTOR, is the percentage of people who clicked a link after opening your email.

• Cohort Analysis

  Cohort Analysis is a way to group customers by when they first bought from you.

• Commitment & Consistency (Foot-in-the-Door)

  Commitment & Consistency is one of Robert Cialdini's core principles of persuasion.

• Comparison Shopping Engine

  A comparison shopping engine is a search website where shoppers filter and evaluate products from different online stores at the same time.

• Confirmation Bias

  Confirmation bias is our habit of noticing evidence that supports what we already believe, while quietly discounting evidence that doesn't.

• Contribution Margin

  Contribution margin is the money left from a sale after you subtract the variable costs of making that sale.

• Conversational Checkout

  Conversational checkout is a smart ecommerce feature that lets your customers go from finding a product to paying for it entirely within a single chat window.

• Conversion Funnel

  A conversion funnel is the staged path a shopper takes from finding your store to buying.

• Conversion Rate

  Conversion rate is the percentage of visitors who take an action you want, like making a purchase.

• Conversion Rate Optimization (CRO)

  Conversion Rate Optimization (CRO) is the practice of getting more of your existing visitors to take action.

• Cookie Consent

  Cookie consent is the permission a visitor gives before your site stores or reads non-essential cookies.

• Core Web Vitals

  Core Web Vitals are three metrics Google uses to measure a page's real-world experience.

• Cost of Goods Sold (COGS)

  Cost of Goods Sold (COGS) is the direct cost of making or buying the products your store sells.

• Coupon Abuse

  Coupon abuse is the use of a discount code in ways you never intended.

• Coupon Expiration Date

  A coupon expiration date is the point at which a discount code stops working.

• Coupon Usage Limit

  A coupon usage limit caps how many times a discount code can be redeemed.

• Crawl Budget

  Crawl Budget is how many pages a search engine will crawl on your site in a given window.

• Credit Limit

  A credit limit is the maximum a trade customer is allowed to owe you at any one moment.

• Cross-Selling

  Cross-selling is the practice of recommending extra products that go with what a shopper is already buying.

• Curation Reward

  In e-commerce, a curation reward is a specific payout or perk given to a shopper who organizes and shares a collection of your products.

• Customer Acquisition Cost (CAC)

  Customer Acquisition Cost (CAC) is the total amount you spend to win one new customer.

• Customer Intent

  Customer intent is the specific goal driving a shopper's actions while they browse your online store.

• Customer Lifetime Value

  Customer lifetime value (CLV or LTV) is the total revenue a single customer is expected to generate.