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• Webhook

  A webhook is an automated message your store sends to another app the moment something happens.

• Wedding Registry

  A Wedding Registry is a curated list of gifts a couple wants for their wedding.

• Welcome Series

  A welcome series is an automated set of emails sent to a new subscriber or customer right after they sign up.

• Wholesale Channel

  The wholesale channel, or wholesale distribution channel, is a business-to-business (B2B) sales strategy where you sell your products in bulk quantities to other businesses, rather than directly to everyday consumers.

• Wholesale Customer

  A wholesale customer is a business buyer who purchases your products in large volumes at heavily discounted prices.

• Wholesale Order Form

  A wholesale order form is a single searchable table that lets a trade buyer order your whole catalog at once.

• Wholesale Pricing

  A wholesale pricing strategy sets the bulk rate you charge retailers who buy your products to resell.

• Wholesale Registration Form

  A wholesale registration form is a signup form that vets new B2B buyers before they get wholesale access.

• Win-Back Campaign

  A win-back campaign is a series of messages aimed at customers who have stopped buying.

• Wishlist Conversion Rate

  Wishlist conversion rate is the percentage of wishlisted items that shoppers eventually buy.

• Wishlist Remarketing

  Wishlist Remarketing is the practice of marketing back to shoppers based on the items they saved.

• Wishlist Sharing

  Wishlist sharing lets a shopper send their saved list of products to other people.