G

G

• Generative Engine Optimization

  Generative Engine Optimization (GEO) is the practice of shaping your content so AI answer tools mention and cite your brand.

• Geo-Based Pricing

  Geo-based pricing is the practice of charging different prices based on a shopper's location.

• Gift Card

  A gift card is a prepaid card or digital code that holds a set dollar amount for spending at a specific store.

• Gift Registry

  An e-commerce gift registry is a digital, shareable wishlist created by a shopper for a specific milestone event, like a wedding or baby shower.

• Goal Gradient Effect

  The goal gradient effect is a behavioral economics principle.

• Google Merchant Center

  Google Merchant Center is a free Google tool where online stores upload their product data.

• Gross Margin

  Gross margin is the share of sales revenue left after you subtract the direct cost of your products.

• Gross Merchandise Value (GMV)

  Gross merchandise value (GMV) is the total sales value of everything sold through a marketplace over a set period.

• Group Gifting

  Group gifting is when several people chip in money to buy one gift together.

• Group Pricing

  Group pricing is an automated e-commerce strategy that shows different prices to different types of customers on the exact same website.

• GTIN (Global Trade Item Number)

  A GTIN (Global Trade Item Number) is the unique number that identifies a product anywhere in the world.

• Guest Checkout

  Guest checkout lets a shopper buy without creating an account or password.

• Guest Wishlist

  A guest wishlist is a helpful website feature that lets online shoppers save and organize products they like without having to create an account or log in.