B

B

• B2B Procurement

  B2B procurement is the whole, organized system a business uses to find, negotiate with, and buy from the suppliers it needs to run.

• Baby Registry

  A Baby Registry is a list of products expecting parents want for their new baby.

• Back-in-Stock Notification

  A back-in-stock notification is an automated alert system that lets shoppers know when a sold-out item is available to buy again.

• Backlink

  A backlink is a link on another website that points to your website.

• Backorder

  A backorder is an order placed for a product that is currently out of stock but will ship once it returns.

• Bandwagon Effect

  The bandwagon effect is a psychological bias where people want something more once they see others choosing it.

• BOGO Coupon Code

  A BOGO coupon code is a specific promotional text string that shoppers enter at checkout to unlock a Buy One, Get One deal.

• Booking Multi-Vendor Marketplace

  A booking multi-vendor marketplace is a digital platform where multiple independent businesses sell time-based services, rentals, or appointments in one central location.

• BOPIS (Buy Online, Pickup In Store)

  BOPIS, short for buy online, pick up in store, lets a customer order online and collect the item in person.

• Bounce Rate

  Bounce rate is the percentage of visitors who land on your site and leave without engaging.

• Brand Mention (Citation)

  A brand mention (citation) is any time an online source names your brand, with or without a link back to your store.

• Breadcrumb Navigation

  Breadcrumb navigation is the small trail of links near the top of a page.

• Break-Even Point

  The break-even point is the level of sales where your revenue exactly covers your costs.

• Browse Abandonment

  Browse Abandonment is when a shopper looks at products on your store, then leaves without adding anything to their cart.

• Buy Now, Pay Later (BNPL)

  Buy now, pay later, or BNPL, lets a customer split a purchase into smaller payments over time.