Terms starting with

O

Browse every glossary entry filed under “O”.

O

  • Omnichannel Selling

    Omnichannel selling, or omnichannel commerce, is a retail and marketing strategy that connects every part of a business, including physical stores, websites, apps, and social media.

  • One-Click Checkout

    One-click checkout lets a returning buyer complete a purchase with a single tap.

  • One-Time Buyer

    A one-time buyer is a customer who places one order with your store and never buys again.

  • Online Sales Channel

    An online sales channel is a digital platform where a business sells its products directly to internet shoppers.

  • Online Wholesale

    Online wholesale is the digital version of traditional business-to-business (B2B) commerce.

  • Open Rate

    Open rate is the percentage of delivered emails that recipients actually open.

  • Order Approval

    Order approval is a checkpoint where an order waits for a person to accept it before it ships.

  • Order Bump

    An order bump is a small add-on offer shown during checkout, usually as a single tickbox.

  • Order Export

    Order export is the process of pulling your store's order data out of WooCommerce and into a file.

  • Order Fraud

    Order fraud is an order placed with payment details the buyer is not entitled to use.

  • Order Fulfillment

    Order fulfillment is everything that happens after a customer clicks the buy button.

  • Order Management System

    An order management system (OMS) is software that tracks every order from placement through delivery and payment.

  • Organic Traffic

    Organic traffic is the stream of visitors who reach your store through unpaid search results.

  • Orphan Page

    An orphan page is a live, published page on your site that no other page on your site links to.

  • Out-of-Stock Rate

    Out-of-stock rate measures how often shoppers find a product unavailable when they want to buy it.

  • Overselling

    Overselling happens when your store accepts and confirms an order for stock you cannot actually ship.

  • Overstock

    Overstock is inventory you hold beyond what you can sell in a reasonable time at your normal price.