D

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• Data Entry Error

  A data entry error is a mistake made when a person types or copies information into a system by hand.

• Data Loss

  Data loss is when store records you depend on are gone, damaged, or no longer reachable.

• Data Silo

  A data silo is business data locked inside one tool, team, or file that your other systems can't reach.

• Database Bloat

  Database bloat is when a store's database fills up with rows nobody reads anymore.

• Days Sales of Inventory (DSI)

  Days sales of inventory tells you how many days your stock sits on the shelf before it sells.

• Dead Click

  A dead click is a click on something that looks clickable but does nothing.

• Dead Stock

  Dead stock is inventory that has stopped selling and is unlikely to sell at full price.

• Deal Site (Coupon Aggregator)

  A deal site is a third-party website that collects and publishes discount codes for other people's stores.

• Decision Fatigue

  Decision fatigue is the drop in decision quality that can follow a long run of choices.

• Decoupled Ecommerce

  Decoupled ecommerce is a way to build an online store where the front-end (what the customer sees) and the back-end (where the data and payments are handled) are completely separate.

• Decoy Effect

  The decoy effect is a quirk in how people pick between choices.

• Decoy Pricing

  Decoy pricing adds a strategically bad third option to make one of your other options look like the winner.

• Delimiter

  A delimiter is the character that separates one field from the next in a data file.

• Digital Wallet

  A digital wallet is an app or service that stores a shopper's payment cards for fast, secure checkout.

• Direct-to-Consumer (DTC)

  Direct-to-consumer (DTC) is a business model where a brand sells straight to shoppers.

• Discount Code

  A discount code is a specific mix of letters and numbers that shoppers enter at checkout to reduce the cost of their online order.

• Discount Dependency

  Discount dependency is when your customers stop buying at full price because they've learned a sale is always coming.

• Disintermediation (Platform Leakage)

  Disintermediation, also called platform leakage, is when a buyer and seller meet on your marketplace but transact elsewhere.

• Distributor

  A distributor is a business that buys goods from a manufacturer and resells them to retailers.

• Domain Rating

  Domain Rating (DR) is a score from Ahrefs.

• Double Opt-In

  Double opt-in is a signup method where a new subscriber must confirm their email before joining your list.

• Downtime

  Downtime is any period when shoppers cannot reach your store or cannot complete a purchase on it.

• Drip Campaign

  A drip campaign is a series of automated emails sent on a schedule or triggered by a customer's actions.

• Dropshipping

  Dropshipping is a retail model where you sell products without keeping any stock.

• Duplicate Content

  Duplicate content is identical or nearly identical text that lives on more than one web address.

• Duplicate Listing

  A duplicate listing is the same product showing up more than once in a store's catalog as separate product pages.

• Duplicate Order

  A duplicate order is the same purchase recorded, charged or shipped more than once.

• Dynamic Coupon

  A dynamic coupon is a unique discount code created automatically for one specific shopper.

• Dynamic Pricing

  Dynamic pricing is an automated strategy where your store's product prices change in real-time based on shifting market conditions.