D

D

• Days Sales of Inventory (DSI)

  Days sales of inventory tells you how many days your stock sits on the shelf before it sells.

• Dead Stock

  Dead stock is inventory that has stopped selling and is unlikely to sell at full price.

• Decoupled Ecommerce

  Decoupled ecommerce is a way to build an online store where the front-end (what the customer sees) and the back-end (where the data and payments are handled) are completely separate.

• Decoy Effect

  The decoy effect is a quirk in how people pick between choices.

• Decoy Pricing

  Decoy pricing adds a strategically bad third option to make one of your other options look like the winner.

• Digital Wallet

  A digital wallet is an app or service that stores a shopper's payment cards for fast, secure checkout.

• Direct-to-Consumer (DTC)

  Direct-to-consumer (DTC) is a business model where a brand sells straight to shoppers.

• Discount Code

  A discount code is a specific mix of letters and numbers that shoppers enter at checkout to reduce the cost of their online order.

• Domain Rating

  Domain Rating (DR) is a score from Ahrefs.

• Double Opt-In

  Double opt-in is a signup method where a new subscriber must confirm their email before joining your list.

• Drip Campaign

  A drip campaign is a series of automated emails sent on a schedule or triggered by a customer's actions.

• Dropshipping

  Dropshipping is a retail model where you sell products without keeping any stock.

• Duplicate Content

  Duplicate content is identical or nearly identical text that lives on more than one web address.

• Dynamic Coupon

  A dynamic coupon is a unique discount code created automatically for one specific shopper.

• Dynamic Pricing

  Dynamic pricing is an automated strategy where your store's product prices change in real-time based on shifting market conditions.