Terms starting with
Z
Browse every glossary entry filed under āZā.

Z
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Z-Pattern Layout
A Z-pattern layout arranges page elements so a visitor's eye travels in the shape of a Z.
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Zapier Integration
A Zapier integration connects your online store to Zapier, a no-code automation tool.
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Zeigarnik Effect
The Zeigarnik Effect is a psychological rule that says people remember unfinished tasks much better than completed ones.
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Zero Moment of Truth (ZMOT)
The Zero Moment of Truth (ZMOT) is the moment a shopper researches a product online before deciding to buy.
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Zero Price Effect
The Zero Price Effect is a psychological principle where pricing an item at exactly zero creates a massive, irrational spike in consumer demand.
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Zero-Click Commerce
Zero-click commerce is a digital shopping setup where a customer buys a product directly through an AI chatbot, a voice assistant, or a social media feed without ever visiting your actual website.
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Zero-Click Search
A zero-click search is a search that gets answered right on the results page.
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Zero-Party Data
Zero-party data is information your customers choose to share with you on purpose.
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Zero-Sum Bias
Zero-sum bias is the habit of assuming one person's gain must be someone else's loss.
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Zero-Waste Packaging
Zero-waste packaging means packing orders so that nothing ends up in landfill.
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Zonal Pricing
Zonal pricing means charging different prices or shipping rates depending on which geographic zone a customer sits in.