Glossary

3-D Secure is a security protocol that lets a card issuer verify a shopper's identity during an online payment.

An abandoned cart email is an automated message sent to a shopper who added items to their cart but left without buying.

Abandoned wishlist recovery is the practice of nudging shoppers back to a wishlisted product they haven't bought yet.

Add-to-Cart Rate is the share of visits where a shopper adds at least one item to their cart.

Add-to-wishlist rate is the share of store visitors who save at least one product to a wishlist.

Agentic Commerce is online shopping where an AI agent acts for the shopper.

An AI hallucination happens when an AI tool states false or made-up information as if it were true.

AI Overviews are Google's AI-generated answer summaries that appear at the top of many search results.

Alt text (short for alternative text) is a written description you add to an image so software and search engines can understand what the picture shows.

Anchor text is the visible, clickable words in a hyperlink.

The anchoring effect is a cognitive bias where the first number we see shapes the numbers we estimate after it.

An Anonymous Wishlist lets a shopper save products without creating an account or sharing personal details.

Answer Engine Optimization (AEO) is the practice of shaping your content to become the direct answer a shopper sees.

An attribution model is the rule that decides which marketing touchpoints get credit for a sale.

A select auction multi-vendor marketplace is a digital shopping mall where independent sellers list curated groups of products, and buyers compete to purchase them through live bidding.

The Authority Principle is one of Robert Cialdini's seven principles of persuasion.

An auto-apply coupon is a promotional discount that instantly lowers a customer's total at checkout without them having to type in a code.

The availability heuristic is a mental shortcut.

Average Order Value is one of the most important numbers you can track for your online store.

Average revenue per user (ARPU) stands for average revenue per user.

B2B procurement is the whole, organized system a business uses to find, negotiate with, and buy from the suppliers it needs to run.

A Baby Registry is a list of products expecting parents want for their new baby.

A back-in-stock notification is an automated alert system that lets shoppers know when a sold-out item is available to buy again.

A backlink is a link on another website that points to your website.

A backorder is an order placed for a product that is currently out of stock but will ship once it returns.

The bandwagon effect is a psychological bias where people want something more once they see others choosing it.

A BOGO coupon code is a specific promotional text string that shoppers enter at checkout to unlock a Buy One, Get One deal.

A booking multi-vendor marketplace is a digital platform where multiple independent businesses sell time-based services, rentals, or appointments in one central location.

BOPIS, short for buy online, pick up in store, lets a customer order online and collect the item in person.

Bounce rate is the percentage of visitors who land on your site and leave without engaging.

A brand mention (citation) is any time an online source names your brand, with or without a link back to your store.

Breadcrumb navigation is the small trail of links near the top of a page.

The break-even point is the level of sales where your revenue exactly covers your costs.

Browse Abandonment is when a shopper looks at products on your store, then leaves without adding anything to their cart.

A bulk discount is a price cut a shopper earns by buying more units at once.

Buy now, pay later, or BNPL, lets a customer split a purchase into smaller payments over time.

A call to action (CTA) is the prompt that tells a visitor exactly what to do next.

A canonical tag is a small piece of code that tells search engines which version of a page is the "main" one.

Shopping cart abandonment, or simply cart abandonment, is when a shopper adds products to their online cart, then leaves without buying.

A cart abandonment discount is a special offer sent to shoppers who left items in their cart.

A cart condition is a simple "if/then" rule applied to an online shopping cart that unlocks a reward only when specific requirements are met.

A chargeback is a forced reversal of a card payment, started by the buyer's bank rather than the store.

Charm pricing is the practice of ending a price with a 9, 99, or 95 instead of a round number.

A chatbot is software that holds a conversation with a shopper in plain language.

ChatGPT shopping is product discovery that happens inside a conversation instead of a search results page.

Churn Rate is the percentage of customers who stop buying from you over a set period.

Click-through rate (CTR) measures how often people click a link after they see it.

Click-to-open rate, usually shortened to CTOR, is the percentage of people who clicked a link after opening your email.

Cohort Analysis is a way to group customers by when they first bought from you.

Commitment & Consistency is one of Robert Cialdini's core principles of persuasion.

A comparison shopping engine is a search website where shoppers filter and evaluate products from different online stores at the same time.

Confirmation bias is our habit of noticing evidence that supports what we already believe, while quietly discounting evidence that doesn't.

Contribution margin is the money left from a sale after you subtract the variable costs of making that sale.

Conversational checkout is a smart ecommerce feature that lets your customers go from finding a product to paying for it entirely within a single chat window.

A conversion funnel is the staged path a shopper takes from finding your store to buying.

Conversion rate is the percentage of visitors who take an action you want, like making a purchase.

Conversion Rate Optimization (CRO) is the practice of getting more of your existing visitors to take action.

Cookie consent is the permission a visitor gives before your site stores or reads non-essential cookies.

Core Web Vitals are three metrics Google uses to measure a page's real-world experience.

Cost of Goods Sold (COGS) is the direct cost of making or buying the products your store sells.

Coupon abuse is the use of a discount code in ways you never intended.

A coupon expiration date is the point at which a discount code stops working.

A coupon usage limit caps how many times a discount code can be redeemed.

Crawl Budget is how many pages a search engine will crawl on your site in a given window.

A credit limit is the maximum a trade customer is allowed to owe you at any one moment.

Cross-selling is the practice of recommending extra products that go with what a shopper is already buying.

In e-commerce, a curation reward is a specific payout or perk given to a shopper who organizes and shares a collection of your products.

Customer Acquisition Cost (CAC) is the total amount you spend to win one new customer.

Customer intent is the specific goal driving a shopper's actions while they browse your online store.

Customer lifetime value (CLV or LTV) is the total revenue a single customer is expected to generate.

Days sales of inventory tells you how many days your stock sits on the shelf before it sells.

Dead stock is inventory that has stopped selling and is unlikely to sell at full price.

Decoupled ecommerce is a way to build an online store where the front-end (what the customer sees) and the back-end (where the data and payments are handled) are completely separate.

The decoy effect is a quirk in how people pick between choices.

Decoy pricing adds a strategically bad third option to make one of your other options look like the winner.

A digital wallet is an app or service that stores a shopper's payment cards for fast, secure checkout.

Direct-to-consumer (DTC) is a business model where a brand sells straight to shoppers.

A discount code is a specific mix of letters and numbers that shoppers enter at checkout to reduce the cost of their online order.

Domain Rating (DR) is a score from Ahrefs.

Double opt-in is a signup method where a new subscriber must confirm their email before joining your list.

A drip campaign is a series of automated emails sent on a schedule or triggered by a customer's actions.

Dropshipping is a retail model where you sell products without keeping any stock.

Duplicate content is identical or nearly identical text that lives on more than one web address.

A dynamic coupon is a unique discount code created automatically for one specific shopper.

Dynamic pricing is an automated strategy where your store's product prices change in real-time based on shifting market conditions.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Economic order quantity (EOQ) is the order size that makes your total inventory cost as low as possible.

Email deliverability is whether your emails actually reach the inbox instead of landing in spam, getting blocked, or bouncing.

Email segmentation is the practice of splitting your email list into smaller groups that share a trait.

An email wishlist reminder is an automated message sent to shoppers who saved specific items for later but haven't bought them yet.

The endowment effect is a behavioral economics principle: people value things more once they feel they own them.

Entity SEO is the practice of optimizing your brand around entities: people, places, products, and concepts, plus the relationships between them.

Escrow is holding a buyer's payment until the seller has delivered what was promised.

Evergreen content is content that stays useful long after it was published.

Exclusive wholesale pricing is a digital strategy where an online store offers heavily discounted, bulk-order prices only to approved business buyers through a hidden or password-protected portal.

Exit Intent is technology that senses when a visitor is about to leave your store, then shows a timely message to keep them.

Faceted navigation is the set of filters on a category page that let shoppers narrow results by attribute.

FAQ Schema is a type of structured data that labels a list of questions and their answers.

A favorite button, or heart button, is the small heart icon that lets a shopper save a product with one tap.

A featured snippet is the boxed answer that appears at the very top of Google's results.

Feed mapping is telling a sales channel which of your product fields corresponds to each of theirs.

Feed optimization is the ongoing work of cleaning and improving the product data inside your shopping feed.

Fine-tuning is the process of taking a general-purpose AI model and training it further on your own examples.

A first-order discount is a deal offered only to brand-new customers on their first purchase.

First-party data is the customer information your store collects directly from your own shoppers.

A flash sale is a short, deep discount that runs for a limited time, often just hours.

Flat-rate shipping is a single, fixed delivery fee that stays the same no matter what the customer orders.

FOMO stands for the "fear of missing out." It's the anxiety that other people are enjoying experiences, deals, or opportunities you'll regret skipping.

The framing effect is a bias where the way you present information changes how people decide.

A free gift with purchase adds a complimentary item to an order once the shopper meets a condition.

A free shipping threshold is a minimum spending target your customers must hit to get their order delivered for free.

Frictionless checkout is a payment flow that removes every unnecessary step between a shopper deciding to buy and actually buying.

Generative Engine Optimization (GEO) is the practice of shaping your content so AI answer tools mention and cite your brand.

Geo-based pricing is the practice of charging different prices based on a shopper's location.

A gift card is a prepaid card or digital code that holds a set dollar amount for spending at a specific store.

An e-commerce gift registry is a digital, shareable wishlist created by a shopper for a specific milestone event, like a wedding or baby shower.

The goal gradient effect is a behavioral economics principle.

Google Merchant Center is a free Google tool where online stores upload their product data.

Gross margin is the share of sales revenue left after you subtract the direct cost of your products.

Gross merchandise value (GMV) is the total sales value of everything sold through a marketplace over a set period.

Group gifting is when several people chip in money to buy one gift together.

Group pricing is an automated e-commerce strategy that shows different prices to different types of customers on the exact same website.

A GTIN (Global Trade Item Number) is the unique number that identifies a product anywhere in the world.

Guest checkout lets a shopper buy without creating an account or password.

A guest wishlist is a helpful website feature that lets online shoppers save and organize products they like without having to create an account or log in.

The halo effect is a mental shortcut where one good impression colors how people judge everything else.

A handling fee is a charge covering the work of preparing an order, separate from the cost of shipping it.

Headless commerce means splitting your storefront away from the engine that runs it.

A heatmap is a color-coded picture of how visitors behave on a web page.

A hero product is the one item in your catalogue that carries the business.

Hick's Law says the time someone needs to make a decision grows with the number of options they face.

Hidden pricing is an advanced online storefront setup that purposely hides product costs from everyday shoppers or unverified visitors.

High-volume discounting is a pricing strategy that lowers the per-unit cost as a buyer's order size grows.

What is holiday wishlist curation?

Hreflang is an HTML attribute that tells search engines which language and regional version of a page to show each visitor.

The IKEA Effect is a mental shortcut where people value things more when they help make them.

An impression is one instance of your content, ad, or listing being shown to a person.

Also known as impulse buying or impulse purchasing, an impulse purchase is a sudden, unplanned decision to buy something right before checking out.

Incoterms are standard three-letter codes that define who does what in an international shipment.

Indexability is whether a search engine is allowed and able to store your page in its index.

An interchange fee is the slice of every card payment that goes to the bank that issued the customer's card.

Internal linking is the practice of connecting one page on your site to another page on the same site.

Inventory management is the practice of tracking and controlling your stock so you always know what you have.

Inventory shrinkage is the gap between the stock your records claim and the stock actually on your shelves.

Inventory turnover measures how many times your store sells and replaces its stock over a set period.

JavaScript is the invisible engine that makes your online store interactive without forcing your web pages to constantly reload.

JavaScript SEO is the practice of making content built with JavaScript easy for search engines to crawl, render, and index.

In e-commerce, a job lot is a massive, mixed batch of leftover inventory—like customer returns, overstock, or damaged goods—sold together as a single, discounted package.

A joint venture (JV) is a strategic business deal where two or more independent companies team up to pool their resources, money, and skills for a specific goal.

Journey-based discounting is a smart pricing strategy that gives personalized, real-time offers to shoppers based on their exact behavior on your site.

JPEG optimization is the process of making an image file size as small as mathematically possible without making the picture look bad to the human eye.

A JSON Web Token (JWT) is a secure, self-contained digital pass that shares identity information between systems.

JSON-LD (Structured Data) is a small block of code you add to a web page.

Just-in-Time (JIT) Inventory is a strategy where you order stock only when you need it.

Key account management is the practice of treating your most valuable customers as long-term relationships rather than repeat orders.

A key performance indicator (KPI) is a number you track because it shows progress toward a specific goal.

Keystone pricing is a simple rule where a store owner sets the retail price of a product by exactly doubling its wholesale cost.

Keyword cannibalization happens when two or more pages on the same site compete for the same search intent.

Keyword difficulty is a score estimating how hard it would be to rank on page one for a search term.

Kitting is the process of grouping several separate products into one ready-to-ship package with its own SKU.

Know Your Customer, usually shortened to KYC, is the process of verifying who you are actually doing business with.

A knowledge base is a self-service help library for your online store.

A Knowledge Graph is a structured map of real-world things and how they connect.

Landed cost is the true, total price of getting a product to your door.

A landing page is a standalone web page built for one goal.

A large language model (LLM) is a type of artificial intelligence trained on huge amounts of text.

Last-mile delivery is the final step that brings a package from a local hub to the customer's door.

A lead magnet is a free, valuable offer you give in exchange for a visitor's email address.

Lead time is how long it takes from placing an order to having the goods ready to sell.

The Liking Principle is one of Robert Cialdini's seven principles of persuasion.

LLMs.txt is a simple text file you place at the root of your website to guide AI language models.

A long-tail keyword is a longer, more specific search phrase that fewer people use.

Loss aversion is a behavioral economics principle.

A loss leader pricing strategy, or simply loss leader strategy, is when a store intentionally sells a product for less than it costs to make.

A loyalty program, or customer loyalty program, is a structured marketing system that rewards customers for repeat purchases or engagement.

The manufacturer's suggested retail price, or MSRP, is the price a supplier recommends a retailer charge the public.

A marketplace fee is what a platform charges to let vendors sell on it.

Markup vs margin is the difference between measuring profit against your cost and measuring it against your price.

A merchant account is a special type of bank account that lets your business accept credit and debit card payments.

The mere exposure effect is our tendency to like things more simply because we've encountered them before.

A meta description is the short summary of a page that appears under its title in search results.

A micro-conversion is a small action a visitor takes on the way to buying.

A minimum advertised price, or MAP, is the lowest price a supplier allows a retailer to advertise a product for.

A minimum order quantity (or MOQ) is the smallest amount a supplier will let you buy in one order.

A multi-vendor marketplace is an online store where multiple independent sellers offer their products under one single website brand.

Multichannel selling is a retail method where a store owner sells products on several different platforms at the same time.

Multiple wishlists let a single shopper create and name more than one saved list.

A mutually exclusive discount is a deal that can't be combined with any other promotion in the same cart.

Natural Language Processing, usually shortened to NLP, is the field of computing that lets software work with human language.

A negative keyword tells an ad platform which searches should never trigger your ad.

Net profit margin is the exact percentage of your total sales that you get to keep as actual profit after paying every single business expense.

Net Promoter Score (NPS) is a simple metric that measures customer loyalty.

Net Revenue Retention (NRR) measures how much revenue you keep and grow from your existing customers over time.

Net sales is what your store actually earned from selling things.

Net terms let a business buyer receive goods now and pay later, within a set window.

A niche marketplace is a highly specialized online platform that connects buyers and sellers within a tightly focused industry or product category.

A no-follow link is a standard web link with a tiny piece of invisible code added to it.

Nudge theory is the idea that small changes to how choices are presented can shift behaviour, without removing any options.

Omnichannel selling, or omnichannel commerce, is a retail and marketing strategy that connects every part of a business, including physical stores, websites, apps, and social media.

One-click checkout lets a returning buyer complete a purchase with a single tap.

An online sales channel is a digital platform where a business sells its products directly to internet shoppers.

Online wholesale is the digital version of traditional business-to-business (B2B) commerce.

Open rate is the percentage of delivered emails that recipients actually open.

An order bump is a small add-on offer shown during checkout, usually as a single tickbox.

Order export is the process of pulling your store's order data out of WooCommerce and into a file.

Order fulfillment is everything that happens after a customer clicks the buy button.

Organic traffic is the stream of visitors who reach your store through unpaid search results.

Out-of-stock rate measures how often shoppers find a product unavailable when they want to buy it.

The paradox of choice is when too many options make people decide worse, or not at all.

Payback period is the time it takes to earn back the cost of acquiring a customer.

A payment gateway is the service that securely handles online card payments between your store, the customer, and the banks.

A payment processor is the company that routes a card transaction between your customer's bank, the card networks, and your account.

PCI compliance means following a set of security rules for handling payment card data safely.

The Peak-End Rule is a behavioral science principle from psychologist Daniel Kahneman.

Penetration pricing is a strategy where you launch a product at a low price to win customers fast.

A Persistent Wishlist keeps a shopper’s saved items in place across visits, devices, and time.

A pre-order lets customers buy a product before it is officially released.

A price drop alert is an automated message sent to a shopper when an item they recently viewed, left in their cart, or added to a wishlist goes on sale.

Price skimming is a strategy where you launch a product at a high price, then lower it over time.

Priming is when exposure to one thing quietly changes how you react to the next thing.

Print on demand is a fulfillment model where products are only made after a customer orders them.

Private label is a retail model where you sell products made by a third-party manufacturer under your own brand name.

A private wishlist is a saved list of products that only the shopper can see.

A product approval workflow is the review process a marketplace uses before a vendor's product goes live.

Product bundling is an ecommerce strategy where you group multiple distinct products together.

A product catalog is the complete, organized record of everything your store sells.

A product data feed, or product feed, is a digital file that contains a detailed list of the items you sell.

Product schema is structured data that describes a product to search engines and AI in a language they understand.

A product wishlist, or ecommerce wishlist, is a personalized digital space where shoppers can save products they like.

Prompt engineering is the practice of writing clear instructions that get an AI tool to produce the output you want.

Psychological pricing is the practice of setting prices to trigger emotional shortcuts rather than rational math.

A public wishlist is a saved list of products that anyone with a link can view and shop from.

Purchase intent, also known as buyer intent, is the measurable probability that a shopper will actually buy a product within a specific timeframe.

A purchase order (or PO) is a document a buyer sends a seller to officially request goods or services.

QR code shopping is the use of scannable, two-dimensional barcodes to connect physical items directly to online checkout pages.

A qualified lead is a potential buyer who has been carefully evaluated and shows a strong, mathematically proven chance of making a purchase.

Quality Score is a Google Ads diagnostic.

Quantity on Hand (QOH) is the exact, physical number of finished goods sitting on your warehouse shelves right now.

Quantity-based pricing is a simple strategy where the price of an item changes based on how many you buy.

Queue management is a digital waiting room that protects your online store from crashing during massive traffic spikes.

Quick commerce, or Q-commerce, is an ultrafast form of online shopping where local orders are delivered to customers in just 10 to 30 minutes.

A quick view is a preview window that opens on top of a product list.

Quote-to-cash is the whole business process that runs from quoting a customer to collecting their payment.

Real-time shipping rates are delivery prices pulled live from the carrier at the moment of checkout.

The reciprocity principle is the human pull to return favors.

A recommendation engine is software that decides which products to show a shopper next.

Redemption rate is the share of issued coupons that shoppers actually use.

A referral program is a system that rewards your current customers for bringing you new ones.

Refund Rate is the share of your sales revenue that you pay back to customers as refunds.

A reorder point is the stock level that tells you it is time to order more.

Repeat Purchase Rate (RPR) is the share of your customers who buy from you more than once.

A Request for Quote (RFQ) is a digital tool that changes how people buy from your online store.

Retargeting is advertising aimed at people who have already visited your store.

Retrieval-Augmented Generation (RAG) is a way for an AI model to look up outside information before it answers.

Return on investment (ROI) measures how much profit you earn against what you spent.

Returns management is the full process of handling products that customers send back.

A rich snippet (also called a rich result) is a normal search listing that Google enhances with extra visual details.

Return on ad spend, or ROAS, measures how much revenue you earn for every dollar spent on ads.

Robots.txt is a simple text file that lives at the root of your website.

Role-based pricing shows different prices to different customers based on the account role they are assigned.

A rule-based discount is an automated pricing strategy where e-commerce software applies a special deal only when a shopper meets specific conditions, using simple "if-then" logic.

Safety stock is the extra inventory you hold as a buffer against surprises.

Sales tax nexus is the legal connection between your e-commerce business and a specific state that forces you to collect tax from customers who live there.

A Save For Later feature (commonly known as a wishlist) is a digital holding area where online shoppers can organize products they want to buy in the future.

The scarcity principle is the rule that people want things more when supply feels limited.

A scheduled discount is a price cut you set to start and end automatically.

A scheduled export is an automated data export that runs on a set timetable instead of by hand.

Search intent is the real goal behind a person's search query.

Sell-through rate is the percentage of your stock that sells within a set period.

Semantic search lets search engines and AI tools understand what a shopper means.

Sender reputation is the trust score mailbox providers give your sending domain and IP address.

A SERP (Search Engine Results Page) is the page Google or Bing shows you after you type a query.

Session stitching is a technique that links a customer's separate browsing sessions into one unified journey.

Share of voice (SOV) measures how much of the total conversation in your market belongs to your brand.

A shipping zone is a geographic region you define in your store, each with its own shipping methods and rates.

An SKU, short for stock keeping unit, is a unique code a store gives each product or variant to track it.

Social commerce is buying and selling products directly inside social media apps.

Social proof is a psychology principle: people copy what others do when they aren't sure what to choose.

A social wishlist is a saved product list built to be seen, not hidden.

A split payment divides one customer payment among several parties at checkout.

A stackable coupon is an e-commerce feature that lets shoppers use more than one discount code on a single purchase.

Stairstep pricing is a billing method where you charge one flat, fixed price for a specific range or "bracket" of items, features, or services.

The startup J-curve is a visual timeline that shows why new businesses almost always lose money before they become profitable.

Store credit is a balance you attach to a customer's account that they can spend with you later.

Store migration is the process of moving your online store's data from one platform or store to another.

A subscription box is a package of products a store ships to customers on a repeating schedule.

A subscription marketplace is an online shopping mall where customers sign up to receive products or services automatically on a regular schedule from different independent sellers.

The sunk cost fallacy is our habit of sticking with something because of what we already spent on it.

A take rate is the percentage of a transaction's gross value that a marketplace, e-commerce platform, or payment service keeps as revenue for facilitating a sale.

Targeted email marketing is the practice of sending personalized, highly relevant emails to specific groups of your subscribers based on their past behavior and preferences.

A tax exemption lets a qualified buyer purchase goods without paying sales tax.

A third-party logistics provider, or 3PL, is a company that stores, packs, and ships your orders for you.

Tier pricing, or tiered pricing, is a sales strategy where a business offers products or services at different price levels, commonly called "tiers." Think of it like a ladder.

A tiered discount is a pricing strategy that rewards customers with bigger savings as they spend or buy more.

A title tag is the HTML element that sets a web page's title.

Payment tokenization is a security process that replaces a customer's sensitive 16-digit credit card number with a random string of characters called a "token." This token allows your store to charge a customer for future purchases without ever actually storing their raw payment data on your own servers.

A topic cluster is a group of related web pages built around one central subject.

The total addressable market (TAM) is the absolute maximum amount of money your business could make if you sold your product to every single possible customer.

Trade pricing is the discounted price you charge business buyers instead of the general public.

A transactional email is an automated message sent to one person after they take a specific action.

A trust badge is a digital symbol displayed on your online store to prove your business is safe, real, and secure.

A Unique Selling Proposition (USP) is the one clear reason a shopper should buy from your store instead of a competitor.

Unit economics is the profit math for a single sale or a single customer.

The Unity Principle is the seventh of Robert Cialdini's persuasion principles.

A Universal Product Code (UPC) is the 12-digit barcode printed on most retail products.

Unsubscribe Rate is the percentage of people who opt out of your email list after receiving a message.

Upselling is a sales tactic where you guide a shopper toward a higher-priced version of the product they're already considering.

A URL coupon is a special web link that automatically applies a discount to a shopper's cart when they click it. You might also hear it called an auto-apply coupon or a discount link. Instead of making people type in a code, the link has the discount details built right into it.

Usage-based billing is a pricing model where customers pay for what they actually use, not a flat monthly fee.

User-generated content (UGC) is any photo, video, or written review created by your actual customers instead of your brand.

UTM parameters are short tags you add to the end of a link.

A variable product is an item listing in your online store that lets buyers choose between different options.

A vector database is a database built to store and search numerical representations of meaning instead of exact text.

A vector embedding is a list of numbers that captures the meaning of a word, product, or image.

A vendor commission is the cut a marketplace takes from each sale a seller makes on its platform.

A vendor dashboard is the private control panel each seller uses on a multi-vendor marketplace.

Vendor onboarding is how a marketplace guides a new seller from sign-up to their first live sale.

A vendor payout is the money a marketplace pays a seller for the sales they make.

A vendor storefront is a seller's own branded mini-shop inside a larger marketplace.

Vendor verification is how a marketplace checks that a seller is legitimate before approval.

Volume pricing is a simple discount strategy where the cost of a single item drops as a customer buys more of it.

A webhook is an automated message your store sends to another app the moment something happens.

A Wedding Registry is a curated list of gifts a couple wants for their wedding.

A welcome series is an automated set of emails sent to a new subscriber or customer right after they sign up.

The wholesale channel, or wholesale distribution channel, is a business-to-business (B2B) sales strategy where you sell your products in bulk quantities to other businesses, rather than directly to everyday consumers.

A wholesale customer is a business buyer who purchases your products in large volumes at heavily discounted prices.

A wholesale order form is a single searchable table that lets a trade buyer order your whole catalog at once.

A wholesale pricing strategy sets the bulk rate you charge retailers who buy your products to resell.

A wholesale registration form is a signup form that vets new B2B buyers before they get wholesale access.

A win-back campaign is a series of messages aimed at customers who have stopped buying.

Wishlist conversion rate is the percentage of wishlisted items that shoppers eventually buy.

Wishlist Remarketing is the practice of marketing back to shoppers based on the items they saved.

Wishlist sharing lets a shopper send their saved list of products to other people.

X-Sell is industry shorthand for cross-selling.

XaaS stands for "Everything-as-a-Service" (sometimes "Anything-as-a-Service").

Xero integration connects your WooCommerce store to Xero, a cloud accounting platform, so sales data flows over automatically.

XML stands for eXtensible Markup Language.

An XML product feed is a digital file that automatically shares your store’s inventory with advertising platforms like Google Shopping and Facebook.

An XML sitemap is a simple file that lists the important pages on your store.

XML-RPC is an older WordPress protocol that lets outside apps control your site remotely.

A year-end sale is a promotion you run in the closing weeks of the year.

Year-over-year growth, or YoY growth, measures how a business metric changes compared to the same period one year earlier.

A yearly subscription discount is a pricing strategy where a store offers a lower overall price to customers who pay for a full twelve months of service or products upfront.

Yelp reviews are the star ratings and written feedback that customers post about a business on Yelp.

Yield management is a pricing strategy that adjusts prices based on demand, timing, and remaining stock.

Yield rate is the percentage of a starting quantity that ends up usable and sellable.

YMYL stands for "Your Money or Your Life." It is a Google concept for pages that can affect a person's health, finances, safety, or big life choices.

YouTube live shopping is selling products during a live YouTube stream.

YouTube Shopping is a set of tools for selling on YouTube.

A Z-pattern layout arranges page elements so a visitor's eye travels in the shape of a Z.

A Zapier integration connects your online store to Zapier, a no-code automation tool.

The Zeigarnik Effect is a psychological rule that says people remember unfinished tasks much better than completed ones.

The Zero Moment of Truth (ZMOT) is the moment a shopper researches a product online before deciding to buy.

The Zero Price Effect is a psychological principle where pricing an item at exactly zero creates a massive, irrational spike in consumer demand.

Zero-click commerce is a digital shopping setup where a customer buys a product directly through an AI chatbot, a voice assistant, or a social media feed without ever visiting your actual website.

A zero-click search is a search that gets answered right on the results page.

Zero-party data is information your customers choose to share with you on purpose.

Zero-sum bias is the habit of assuming one person's gain must be someone else's loss.

Zero-waste packaging means packing orders so that nothing ends up in landfill.

Zonal pricing means charging different prices or shipping rates depending on which geographic zone a customer sits in.