S

S

• Safety Stock

  Safety stock is the extra inventory you hold as a buffer against surprises.

• Sales Tax Nexus

  Sales tax nexus is the legal connection between your e-commerce business and a specific state that forces you to collect tax from customers who live there.

• Save For Later

  A Save For Later feature (commonly known as a wishlist) is a digital holding area where online shoppers can organize products they want to buy in the future.

• Scarcity Principle

  The scarcity principle is the rule that people want things more when supply feels limited.

• Scheduled Discount

  A scheduled discount is a price cut you set to start and end automatically.

• Scheduled Export

  A scheduled export is an automated data export that runs on a set timetable instead of by hand.

• Search Intent

  Search intent is the real goal behind a person's search query.

• Sell-Through Rate

  Sell-through rate is the percentage of your stock that sells within a set period.

• Semantic Search

  Semantic search lets search engines and AI tools understand what a shopper means.

• Sender Reputation

  Sender reputation is the trust score mailbox providers give your sending domain and IP address.

• SERP

  A SERP (Search Engine Results Page) is the page Google or Bing shows you after you type a query.

• Session Stitching

  Session stitching is a technique that links a customer's separate browsing sessions into one unified journey.

• Share of Voice

  Share of voice (SOV) measures how much of the total conversation in your market belongs to your brand.

• Shipping Zone

  A shipping zone is a geographic region you define in your store, each with its own shipping methods and rates.

• SKU (Stock Keeping Unit)

  An SKU, short for stock keeping unit, is a unique code a store gives each product or variant to track it.

• Social Commerce

  Social commerce is buying and selling products directly inside social media apps.

• Social Proof

  Social proof is a psychology principle: people copy what others do when they aren't sure what to choose.

• Social Wishlist

  A social wishlist is a saved product list built to be seen, not hidden.

• Split Payment

  A split payment divides one customer payment among several parties at checkout.

• Stackable Coupon

  A stackable coupon is an e-commerce feature that lets shoppers use more than one discount code on a single purchase.

• Stairstep Pricing

  Stairstep pricing is a billing method where you charge one flat, fixed price for a specific range or "bracket" of items, features, or services.

• Startup J-Curve

  The startup J-curve is a visual timeline that shows why new businesses almost always lose money before they become profitable.

• Store Migration

  Store migration is the process of moving your online store's data from one platform or store to another.

• Subscription Box

  A subscription box is a package of products a store ships to customers on a repeating schedule.

• Subscription Marketplace

  A subscription marketplace is an online shopping mall where customers sign up to receive products or services automatically on a regular schedule from different independent sellers.

• Sunk Cost Fallacy

  The sunk cost fallacy is our habit of sticking with something because of what we already spent on it.