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• Halo Effect

  The halo effect is a mental shortcut where one good impression colors how people judge everything else.

• Handling Fee

  A handling fee is a charge covering the work of preparing an order, separate from the cost of shipping it.

• Hard Bounce

  A hard bounce is an email that is rejected permanently, because the address it was sent to does not exist.

• Headless Commerce

  Headless commerce means splitting your storefront away from the engine that runs it.

• Heatmap

  A heatmap is a color-coded picture of how visitors behave on a web page.

• Hero Product

  A hero product is the one item in your catalogue that carries the business.

• Hick’s Law

  Hick's Law says the time someone needs to make a decision grows with the number of options they face.

• Hidden Fees

  Hidden fees are mandatory charges a shopper meets at checkout, after deciding to buy.

• Hidden Pricing

  Hidden pricing is an advanced online storefront setup that purposely hides product costs from everyday shoppers or unverified visitors.

• High-Volume Discounting

  High-volume discounting is a pricing strategy that lowers the per-unit cost as a buyer's order size grows.

• Holiday Wishlist Curation

  What is holiday wishlist curation?

• Hreflang

  Hreflang is an HTML attribute that tells search engines which language and regional version of a page to show each visitor.

• HS Code (Harmonized System Code)

  An HS code is a standardized number that classifies a product for customs when it crosses a border.

• Human Handoff

  A human handoff is the moment a support conversation passes from an automated assistant to a person.