H

H

• Halo Effect

  The halo effect is a mental shortcut where one good impression colors how people judge everything else.

• Handling Fee

  A handling fee is a charge covering the work of preparing an order, separate from the cost of shipping it.

• Headless Commerce

  Headless commerce means splitting your storefront away from the engine that runs it.

• Heatmap

  A heatmap is a color-coded picture of how visitors behave on a web page.

• Hero Product

  A hero product is the one item in your catalogue that carries the business.

• Hick’s Law

  Hick's Law says the time someone needs to make a decision grows with the number of options they face.

• Hidden Pricing

  Hidden pricing is an advanced online storefront setup that purposely hides product costs from everyday shoppers or unverified visitors.

• High-Volume Discounting

  High-volume discounting is a pricing strategy that lowers the per-unit cost as a buyer's order size grows.

• Holiday Wishlist Curation

  What is holiday wishlist curation?

• Hreflang

  Hreflang is an HTML attribute that tells search engines which language and regional version of a page to show each visitor.