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• Real-Time Shipping Rates

  Real-time shipping rates are delivery prices pulled live from the carrier at the moment of checkout.

• Reciprocity Principle

  The reciprocity principle is the human pull to return favors.

• Referral Program

  A referral program is a system that rewards your current customers for bringing you new ones.

• Refund Rate

  Refund Rate is the share of your sales revenue that you pay back to customers as refunds.

• Reorder Point

  A reorder point is the stock level that tells you it is time to order more.

• Repeat Purchase Rate

  Repeat Purchase Rate (RPR) is the share of your customers who buy from you more than once.

• Request For Quote (RFQ)

  A Request for Quote (RFQ) is a digital tool that changes how people buy from your online store.

• Retargeting

  Retargeting is advertising aimed at people who have already visited your store.

• Retrieval-Augmented Generation (RAG)

  Retrieval-Augmented Generation (RAG) is a way for an AI model to look up outside information before it answers.

• Return on Investment (ROI)

  Return on investment (ROI) measures how much profit you earn against what you spent.

• Returns Management (RMA)

  Returns management is the full process of handling products that customers send back.

• Rich Snippet

  A rich snippet (also called a rich result) is a normal search listing that Google enhances with extra visual details.

• ROAS (Return on Ad Spend)

  Return on ad spend, or ROAS, measures how much revenue you earn for every dollar spent on ads.

• Robots.txt

  Robots.txt is a simple text file that lives at the root of your website.

• Rule-Based Discount

  A rule-based discount is an automated pricing strategy where e-commerce software applies a special deal only when a shopper meets specific conditions, using simple "if-then" logic.