T

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• Take Rate

  A take rate is the percentage of a transaction's gross value that a marketplace, e-commerce platform, or payment service keeps as revenue for facilitating a sale.

• Targeted Email Marketing

  Targeted email marketing is the practice of sending personalized, highly relevant emails to specific groups of your subscribers based on their past behavior and preferences.

• Tax Exemption

  A tax exemption lets a qualified buyer purchase goods without paying sales tax.

• Third-Party Logistics (3PL)

  A third-party logistics provider, or 3PL, is a company that stores, packs, and ships your orders for you.

• Tier Pricing

  Tier pricing, or tiered pricing, is a sales strategy where a business offers products or services at different price levels, commonly called "tiers." Think of it like a ladder.

• Tiered Discount

  A tiered discount is a pricing strategy that rewards customers with bigger savings as they spend or buy more.

• Title Tag

  A title tag is the HTML element that sets a web page's title.

• Tokenization

  Payment tokenization is a security process that replaces a customer's sensitive 16-digit credit card number with a random string of characters called a "token." This token allows your store to charge a customer for future purchases without ever actually storing their raw payment data on your own servers.

• Topic Cluster (Pillar Page)

  A topic cluster is a group of related web pages built around one central subject.

• Total Addressable Market (TAM)

  The total addressable market (TAM) is the absolute maximum amount of money your business could make if you sold your product to every single possible customer.

• Trade Pricing

  Trade pricing is the discounted price you charge business buyers instead of the general public.

• Transactional Email

  A transactional email is an automated message sent to one person after they take a specific action.

• Trust Badge

  A trust badge is a digital symbol displayed on your online store to prove your business is safe, real, and secure.