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• Landed Cost

  Landed cost is the true, total price of getting a product to your door.

• Landing Page

  A landing page is a standalone web page built for one goal.

• Large Language Model (LLM)

  A large language model (LLM) is a type of artificial intelligence trained on huge amounts of text.

• Last-Mile Delivery

  Last-mile delivery is the final step that brings a package from a local hub to the customer's door.

• Late Payment

  A late payment is an invoice that has passed its due date and still has not been paid.

• Late Shipment

  A late shipment is an order that leaves the seller after the handling time they promised the customer.

• Lead Magnet

  A lead magnet is a free, valuable offer you give in exchange for a visitor's email address.

• Lead Time

  Lead time is how long it takes from placing an order to having the goods ready to sell.

• Liking Principle (Cialdini)

  The Liking Principle is one of Robert Cialdini's seven principles of persuasion.

• LLMs.txt

  LLMs.txt is a simple text file you place at the root of your website to guide AI language models.

• Long-Tail Keyword

  A long-tail keyword is a longer, more specific search phrase that fewer people use.

• Loss Aversion

  Loss aversion is a behavioral economics principle.

• Loss Leader Strategy

  A loss leader pricing strategy, or simply loss leader strategy, is when a store intentionally sells a product for less than it costs to make.

• Lost Sale

  A lost sale is a purchase a shopper meant to make but never completed with your store.

• Lost Shipment

  A lost shipment is a parcel that left your store but never reached the customer.

• Loyalty Program

  A loyalty program, or customer loyalty program, is a structured marketing system that rewards customers for repeat purchases or engagement.