U

U

• Unique Selling Proposition (USP)

  A Unique Selling Proposition (USP) is the one clear reason a shopper should buy from your store instead of a competitor.

• Unit Economics

  Unit economics is the profit math for a single sale or a single customer.

• Unity Principle (Cialdini)

  The Unity Principle is the seventh of Robert Cialdini's persuasion principles.

• Universal Product Code (UPC)

  A Universal Product Code (UPC) is the 12-digit barcode printed on most retail products.

• Unsubscribe Rate

  Unsubscribe Rate is the percentage of people who opt out of your email list after receiving a message.

• Upselling

  Upselling is a sales tactic where you guide a shopper toward a higher-priced version of the product they're already considering.

• URL Coupon

  A URL coupon is a special web link that automatically applies a discount to a shopper's cart when they click it. You might also hear it called an auto-apply coupon or a discount link. Instead of making people type in a code, the link has the discount details built right into it.

• Usage-Based Billing

  Usage-based billing is a pricing model where customers pay for what they actually use, not a flat monthly fee.

• User-Generated Content (UGC)

  User-generated content (UGC) is any photo, video, or written review created by your actual customers instead of your brand.

• UTM Parameters

  UTM parameters are short tags you add to the end of a link.