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• Manufacturer’s Suggested Retail Price (MSRP)

  The manufacturer's suggested retail price, or MSRP, is the price a supplier recommends a retailer charge the public.

• Marketplace Fee

  A marketplace fee is what a platform charges to let vendors sell on it.

• Markup vs Margin

  Markup vs margin is the difference between measuring profit against your cost and measuring it against your price.

• Merchant Account

  A merchant account is a special type of bank account that lets your business accept credit and debit card payments.

• Mere Exposure Effect

  The mere exposure effect is our tendency to like things more simply because we've encountered them before.

• Meta Description

  A meta description is the short summary of a page that appears under its title in search results.

• Micro-Conversion

  A micro-conversion is a small action a visitor takes on the way to buying.

• Minimum Advertised Price (MAP)

  A minimum advertised price, or MAP, is the lowest price a supplier allows a retailer to advertise a product for.

• Minimum Order Quantity (MOQ)

  A minimum order quantity (or MOQ) is the smallest amount a supplier will let you buy in one order.

• Multi-Vendor Marketplace

  A multi-vendor marketplace is an online store where multiple independent sellers offer their products under one single website brand.

• Multichannel Selling

  Multichannel selling is a retail method where a store owner sells products on several different platforms at the same time.

• Multiple Wishlists

  Multiple wishlists let a single shopper create and name more than one saved list.

• Mutually Exclusive Discount

  A mutually exclusive discount is a deal that can't be combined with any other promotion in the same cart.