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• IKEA Effect

  The IKEA Effect is a mental shortcut where people value things more when they help make them.

• Impression

  An impression is one instance of your content, ad, or listing being shown to a person.

• Impulse Purchase

  Also known as impulse buying or impulse purchasing, an impulse purchase is a sudden, unplanned decision to buy something right before checking out.

• Incoterms

  Incoterms are standard three-letter codes that define who does what in an international shipment.

• Indexability

  Indexability is whether a search engine is allowed and able to store your page in its index.

• Interchange Fee

  An interchange fee is the slice of every card payment that goes to the bank that issued the customer's card.

• Internal Linking

  Internal linking is the practice of connecting one page on your site to another page on the same site.

• Inventory Management

  Inventory management is the practice of tracking and controlling your stock so you always know what you have.

• Inventory Shrinkage

  Inventory shrinkage is the gap between the stock your records claim and the stock actually on your shelves.

• Inventory Turnover

  Inventory turnover measures how many times your store sells and replaces its stock over a set period.